Client: Coldwell Banker
(through Globant)
Jr User Researcher
May-June 2018
A better understanding of the CB objectives and needs regarding the future redesign of LC platform was needed, as well as making a more qualitative approach to real users in order to understand their needs, routines and expectations.
This was achieved through a series of interviews and Usability Testing Sessions, where we observed how users behaved with the platform, understanding their motivations, reading between the lines, analyzing what they say and how they react.
Measurement of success was done through usability metrics, where we looked at the time it took a regular user to navigate through the whole flow of creating a new listing. The longer it took them, the less effective it was deemed the task done, and thus, in need of a reconception
